He appears to be in-charge of his own destiny, adopted an entrepreneurial avatar in 1977. By installing a small natural mentha oil distribution in the Rampur district of Uttar Pradesh, Gupta parlayed Rs.15,000 into a million dollar natural oil company.
Swati has multiple industrial plants in Rampur. It makes products for several medicinal and cosmetic industries, consumer goods, flavour and fragrance companies. The roster of conglomerate clients for Swati includes Colgate, Emami, Wrigleys, ITC, Dabur and Asian Paints.
Gupta with his several strengths has well-crafted and engineered the brand – Swati, trouncing its rivals constantly. The institution has been pumping in revenue and providing employment to over 350 people.
Entrepreneur by Volition
“The only thing I possessed in late seventies was a meagre Rs.15,000 and a piece of land, still I decided to go with my gut. Indeed the baggage of chemical engineering that was paramount helped me in drifting towards the oil-oriented direction. I owe a part of my success to a local camphor making company in Bareilly, where I worked for a good time to garner relevant and relative experiences in the oil field segments.”
Real Reason of Choosing Essential Oil Industry
“I chose this industry citing, land in our surrounding regions are actively producing a crop Mentha Arvensis, a raw material for natural & essential oils such as Mentha Oil. Since this an in-demand crop that is available to us, I decided to turn this opportunity into a sustainable surplus.”
Swati- Synonym for Highest Quality
“We are highly equipped with advanced production equipments, a proven purification process, through which distillation is carried out to enhance quality and provide purity to products. We also have a modern laboratory with the latest testing equipment and instruments. In essence, we are devoted to globally acceptable quality standards. Notably, we are an ISO 22000:2005 certified company and we carry out all our production as per GMP, GLP guidelines.”
Swati –The Social Superstar
“We believe in giving it back to the society at large providing our moral and financial support to ensure less fortunate children get education at no cost. Our social entrepreneurship is proactive for a decade now.”
Banking on Success
“Our cordial arrangements with the banks help us in giving our best shot at success. Our Consortium bankers have offered a vulnerable package which can help us reduce our costs and also help our business in maintaining our margins.”
Gupta’s Mantra for Professional Success
“Success is a cocktail of host of things that includes hard work, innovation, intact-integrity, adaptability in hostile environment, ability to withstand losses and setbacks.”